A land investor pulls 200 recent sales from county records, drops them into a spreadsheet, and tries to eyeball which zip codes are cheap and which are overpriced. Three hours later the spreadsheet is a mess and nothing is obvious. Uploading that same CSV here turns the rows into a color-coded map in under a minute—dark red where prices per acre spike, cool blue where they dip— so the pattern jumps out without scrolling through a single cell.
A Walkthrough with Real Numbers
Say your CSV has columns for latitude, longitude,price, and acres. Upload it, set the price unit to “$/acre,” and the map bins each sale into a hex cell. A cluster of 15 sales near a new highway exit shows $18,000/acre while parcels ten miles east average $6,500. That gradient is invisible in a spreadsheet but impossible to miss on a heatmap.
CSV Columns the Tool Expects
- Latitude and longitude (decimal degrees). If your data uses addresses instead, geocode them first with a free batch geocoder.
- Price. Total sale price or price per unit—just stay consistent across rows.
- Acreage or square footage (optional but recommended). Without a size column, the tool can only map raw price, not price per unit of area.
Outliers and How They Distort the Map
One $2 million estate sale in a county where everything else trades below $50,000 will blow out the color scale—suddenly every other parcel looks the same shade of blue. Filter or cap outliers before generating the map, or the gradient becomes useless. A good rule of thumb: drop any row more than three standard deviations from the median price per acre.
Reading the Clusters
A tight red cluster near infrastructure (roads, utilities, town centers) usually means demand-driven pricing. A scattered red dot surrounded by blue is more likely an outlier or a small acreage sale that inflates the per-acre figure. The heatmap shows where prices concentrate, not why. You still need to check zoning, flood maps, and access before drawing conclusions.
Pair It With These
After spotting a hot zone, estimate the property tax to see if holding costs match. Use the shape visualizer to sketch a target parcel from its deed description. Convert units if your CSV mixes acres and hectares. Or build a summary PDF to share your findings with a partner.
Last updated: January 2026