Visualize how subscription cohort revenue decays over time. Define cohorts with start periods, initial monthly recurring revenue, and simple retention percentages to see stacked cohort revenue by period, total revenue decay curves, and basic lifetime revenue summaries. Educational use only, not accounting, forecasting, or investment advice.
Define your subscription cohorts and simulation horizon
Define a few subscription cohorts with their start periods, initial monthly recurring revenue, and simple per-period retention percentages to see how each cohort's revenue decays over time and how the cohorts stack into total subscription revenue across the horizon. This is an educational visualization only and does not forecast actual business performance.
A subscription cohort is a group of customers that start their subscriptions in the same period (e.g., a specific month or quarter). Analyzing cohorts helps businesses understand how different groups of customers behave over time and how their revenue contributions change.
This visualizer allows you to define several subscription cohorts and see how their revenue decays over time using a simple exponential model:
Revenue(age) = Initial MRR × Retention^age
Where age = current period - start period
The tool stacks cohort revenues together to show overall subscription revenue across the chosen time horizon.
Revenue Decay
How cohort revenue decreases over time based on the retention percentage. Higher retention = slower decay.
Lifetime Revenue
The total revenue generated by a cohort across all simulated periods.
Stacked Revenue
The combined revenue from all cohorts in each period, showing how total subscription revenue evolves.
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Visualizing how cohort revenue decays over time helps you understand the importance of retention and how new cohorts contribute to overall subscription revenue.
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